Vancouver and Beyond

Vancouver, BC — Three powerful words known to all Canadians will be forever linked with Olympic and Paralympic athletic achievement, with the 2010 Winter Games and with Canada. With Glowing Hearts was announced today as the motto for the 2010 Winter Games by the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).
“With Glowing Hearts is connected and familiar to all Canadians through our anthem ‘O Canada’ and it also embodies what it takes to be an Olympic or Paralympic athlete,” said John Furlong, VANOC Chief Executive Officer. “It embodies the emotions every athlete will feel — no matter where they are from or what flag they stand under — when they have the honour to represent their own country on the world’s grandest international stage in 2010.”
“With Glowing Hearts captures in a few simple, time-honoured words what it means to be Canadian, the deep pride we have in our country and who we are. It’s our hope that Canadians will see themselves in these words. They reflect our personality, our values as a country and our rich history,” continued Furlong.

Des plus brillants exploits was also revealed today as the French motto for the 2010 Winter Games. While the French and English mottos are different, they are drawn from the same inspiration. “Des plus brillants exploits references the pinnacle of achievement and the extraordinary feats of human endeavour that will occur, both for the athletes and for everyone involved in staging the 2010 Winter Games,” said Furlong.

“What better metaphor for the incredible achievements of the world’s best athletes than the heart itself?” Furlong continued. “And perhaps most importantly, the mottos describe the pride that results from outstanding achievement, be it an athlete’s performance of a lifetime or the valuable contribution of a dedicated volunteer. There’s a champion in everybody and the mottos invite everyone to step up to their own podium and give their very best through the once-in-a-lifetime experience of the 2010 Winter Games.”

The motto was launched today with the participation of several noted Canadian Olympic and Paralympic medal-winning athletes, including Daniel Wesley (Paralympic alpine skiing), Duff Gibson (skeleton), Carol Huynh (wrestling) and Denny Morrison (speed skating). Joining via video message was Nathalie Lambert (short track speed skating and Canada’s chef de mission for the Vancouver 2010 Olympic Winter Games).

“I think With Glowing Hearts works no matter where you are coming from. It’s about being proud and working hard,” said Nathalie Lambert, a four-time Olympic medallist. “It’s about commitment, passion and dedication, and everybody has that when they make it to the Games. I think everyone will be inspired by that motto.”

“Finding the perfect motto for the Olympic Games is one of the great challenges Organizing Committees face,” said Jacques Rogge, President of the International Olympic Committee (IOC). “It may be the last inspirational words an athlete reads on the field of play before their performance of a lifetime, or the first celebratory words they see when stepping onto the medal podium. It should both welcome visitors from around the world and motivate an army of volunteers. With Glowing Hearts is an inspired motto choice and we commend VANOC on selecting a motto that delivers on all of these counts and invites the world to share in these time-honoured words from Canada’s national anthem.”

“The 2010 Winter Games motto will evoke the emotion and pride that everyone feels when performing at their best,” said Sir Philip Craven, MBE, President of the International Paralympic Committee (IPC). “The motto captures the warm and welcoming spirit of the Host Nation and it promises to the world that the extraordinary achievements of all athletes will be honoured and celebrated. The motto also continues the spirit of the Paralympic values: courage, determination, inspiration and equality.”

With Glowing Hearts today becomes an integral element of the Vancouver 2010 Olympic and Paralympic Winter Games communications platform. It will be integrated into pre-Games and Games-time materials and activities, and will be a key component of the 2010 Winter Games graphic identity that will be seen throughout the host region and at sport venues in 2010.

VANOC does not have and has no desire to own the phrases With Glowing Hearts and Des plus brillants exploits and VANOC’s use of the motto in no way changes how these words can be used by Canadians or how Canadians enjoy the national anthem as a whole or the specific phrases. VANOC has taken steps to protect its use of the motto, in both English and French, by registering the marks under trademark legislation but would only review the use of the motto if a business began using them to create a specific, unauthorized commercial association with the 2010 Winter Games.

With Glowing Hearts was selected in the fall of 2007 and was followed by focus testing in Vancouver, Toronto and Quebec City to ensure the concept, in both official languages, resonated with all Canadians. The VANOC Board of Directors and the IOC formally approved the motto in the spring and early September of this year respectively. A full creative campaign was then developed. With Glowing Hearts is being launched this fall with a national advertising campaign featuring television, internet and cinema spots as well as a print advertising campaign. The new thematic commercial that includes With Glowing Hearts is available immediately at www.vancouver2010.com. The site also includes a new desktop wallpaper for download featuring the new motto.

History of Olympic and Paralympic Games Mottos
Historically, Olympic and Paralympic Games mottos have been used to capture the essence of the Host Country. Recent Games mottos include Beijing 2008: One World One Dream; Torino 2006: Passion Lives Here; Athens 2004: Welcome Home; and Salt Lake City 2002: Light the Fire Within.

About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.

Contact
VANOC Communications
mediarelations@vancouver2010.com

Whistler ready for the world in 2010

Whistler, B.C. – With the Olympic flame extinguished in Beijing, the eyes of the world will now turn to Vancouver and Whistler as the Host Mountain Resort of the 2010 Winter Games, less than 18 months away.

And though it’s already known as one of the world’s top winter and summer resorts, Whistler – where more than half of the 2010 Winter Games medals will be won and awarded – is ready to give the thousands of visitors, athletes and officials an unforgettable shared experience, says Barrett Fisher, Tourism Whistler’s President & CEO.

“The energy and excitement surrounding the 2010 Games has been building in Whistler for years, but it took a noticeable jump during the Beijing Olympics, because we know we’re next,” says Fisher. “All the hard work and effort put in by the Whistler community: The Resort Municipality of Whistler, Whistler Blackcomb, VANOC staff in Whistler, hotels, restaurants and other tourism operators, have put us in the position to walk onto the world stage confident that people who come here before and during the Games will have a memorable experience, immersed in the spirit and the pulse of the 2010 Winter Games in a beautiful mountain winter setting.”

Whistler’s three competition venues are complete: Whistler Creekside for alpine skiing events, the Whistler Sliding Centre for bobsleigh, luge and skeleton, and Whistler Olympic Park, for Nordic and cross-country skiing, biathlon, and ski jumping. Whistler Village’s pedestrian stroll, already lined with restaurants, cafes and pubs, will be dotted with six Live Sites, where thousands of people will gather each day and evening to watch Games events on large outdoor screens, and to take in free entertainment including bands, performing artists, and theatre. Medal presentations will be held at Celebration Plaza each evening. Most of the Paralympic Games events a month later are also held in Whistler.

“We know that people want to attend the events, but people also have a tremendous desire to be with each other and to celebrate with people from around the world. If people are in Whistler Village during the Games, they’ll be in the centre of the action as Whistler adds its own energy, spirit and history to the Olympic legend,” says Arlene Schieven, Tourism Whistler’s Vice President of Marketing. “And remember that throughout the Games period, more than 90 per cent of Whistler Blackcomb will remain open for skiing and snowboarding. Only a small part of the mountain will be affected by the events. As well, outside of the weeks leading up to and during the 2010 Winter Games, the 2009/ 2010 season will be business as usual.”

For those who don’t want to wait until February 2010, there are many ways to get a taste of Whistler before the Games. Tours of the Whistler Sliding Centre (whistlerslidingcentre.com) go until August 31 this year, and will continue next summer. Self-guided tours of Whistler Olympic Park (whistlerolympicpark.com) go until September 1 this year, and continue next summer. Both tours provide a close-up and hands-on experience of what those events look like. Skiers and snowboarders can experience the Dave Murray Downhill at Whistler Creekside, where the alpine skiing events will be held.

Another reason to visit Whistler before the Games is the new PEAK 2 PEAK Gondola, opening in December 2008, which will stretch from the top of Whistler Mountain to the top of Blackcomb Mountain and travel a distance of 4.4 kilometres (2.73 miles) in just 11 minutes. The PEAK 2 PEAK Gondola will be the longest, highest gondola of its type in the world and will let skiers and snowboarders easily move around to access the best weather and conditions on any given day at Whistler Blackcomb. It will run in summer too, giving visitors breathtaking alpine views.
Squamish Lil’wat Cultural Centre – opened 2008
The Squamish Lil’wat Cultural Centre – where mountains, rivers and people meet – embodies the spirit of partnership between two First Nations and their shared values of preserving and sharing our traditional cultures.

The Centre is the first of its kind in Canada, showcasing two distinct cultures: the Squamish Nation and Lil’wat Nation. The Centre is a spectacular building located on traditional territory, nestled in a pristine forest and mountain setting. This magnificent venue, designed in the form of a Squamish Longhouse and Lil’wat Istken (underground pit dwelling), houses a Great Hall, museum, theatre, the Squamish Lil’wat giftshop and café.

Whether viewing canoes of different styles from both Nations, discovering how cedar is harvested, learning Salish wool weaving or cedar weaving from accomplished artisans, watching a cultural performance, or viewing a series of films on the cultures, a visit to the Centre is designed to be an enriching and transformative experience.

Squamish and Lil’wat hosts will welcome guests as they approach on a walkway graced with pictograph-adorned boulders and enter through magnificent hand-carved cedar welcome figure doors. Once inside, massive spindle whorls, suspended canoes, intricate weavings and thundering drumming – with a spectacular backdrop of mountains seen through unobstructed glass – provide a truly dramatic setting. Future plans include a traditional Squamish Longhouse, the Lil’wat Istken (earthen dwelling with fire pit), outdoor barbeque facility and ethno-botanical gardens. The culturally rich program options and authentic arts add a new dimension to the Whistler experience.
Nita Lake Lodge – opened 2008
Perched on the shore of lovely Nita Lake, offering gorgeous views of surrounding mountains, lake and forest, the luxurious Nita Lake Lodge is steps away from Whistler Creekside, site of the alpine events of 2010 Winter Games. The 77-suite lodge features deluxe studio, one, two and three-bedroom suites. Exclusive private residences offer guests the intimacy of a high-end private chalet and the amenities of a luxury hotel. The lodge boasts a full-service spa, wellness centre and lakeside restaurant. The Lodge includes 4,000 square feet of meeting space, two function rooms and state-of-the-art technology for meetings and business functions.